Investigating everyday sadistic consumption within dark tetrad

An experimental study on a non-WEIRD sample (N = 337; Turkish consumers) was conducted on how the traces of sadism can be empirically found in daily consumption behaviors. Intention to visit a tourist destination in which a cruel story presented for the experimental group (vs. control group) analyzed. It is found that sadism initially negatively predicts the intention to visit when controlling for other members of the dark tetrad; however, when a cruel story related to the destination is presented, this negative effect disappears. Further, when participants were asked to create a memoir about the destination, sadism predicted the intention to add the cruel story about the destination and share the memoir with others when controlling other members of the dark tetrad.