Rapid Community Translation in the Colorado CEAL (CO-CEAL) Program: Transcreating Messaging to Promote COVID-19 Vaccination

被引:4
作者
Brewer, Sarah E. [1 ]
Fisher, Mary [2 ,3 ]
Zittleman, Linda [4 ]
Warman, Meredith K. [4 ,5 ]
Fort, Meredith [1 ,5 ]
Gilchrist, Emma [4 ,6 ]
Mallory, Jameel [7 ]
Mullen, Rebecca [4 ]
Barron, Jose [8 ]
Skenadore, Amanda [1 ]
Ahmed, Farduus Y. [9 ]
LoudHawk-Hedgepeth, Crystal [3 ]
Tamez, Montelle [3 ]
Kwan, Bethany M. [1 ,4 ]
Nease, Donald E. [2 ,3 ]
机构
[1] Univ Colorado Anschutz Med Campus, ACCORDS, Aurora, CO USA
[2] Univ Colorado Anschutz Med Campus, ACCORDS, Dept Family Med, Aurora, CO USA
[3] Univ Colorado Anschutz Med Campus, CCTSI, Aurora, CO USA
[4] Univ Colorado Anschutz Med Campus, Dept Family Med, Aurora, CO USA
[5] Univ Colorado Anschutz Med Campus, Colorado Sch Publ Hlth, Aurora, CO USA
[6] Univ Colorado Anschutz Med Campus, Farley Hlth Policy Ctr, Aurora, CO USA
[7] Univ Colorado Anschutz Med Campus, Off Div Equity & Inclus & Community Engagement, Aurora, CO USA
[8] Univ Colorado Anschutz Med Campus, Colorado Canc Ctr, Aurora, CO USA
[9] Univ Colorado Anschutz Med Campus, Dept Psychiat, Aurora, CO USA
基金
美国国家卫生研究院;
关键词
BOOT CAMP TRANSLATION;
D O I
10.2105/AJPH.2023.307456
中图分类号
R1 [预防医学、卫生学];
学科分类号
1004 ; 120402 ;
摘要
Providing communities with COVID-19 vaccination information is essential for optimizing equitable vaccine uptake. Using rapid community translation, adapted from Boot Camp Translation, five community teams transcreated COVID-19 vaccination campaigns. Transcreated messaging incorporated community attitudes, culture, and experiences. Using rapid community translation for the promotion of COVID-19 vaccination demonstrates a successful approach to engaging communities most affected by the pandemic to develop messages that reflect community values, assets, and needs, especially when time is of the essence.
引用
收藏
页码:S50 / S54
页数:5
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