How does destination social responsibility impact residents' quality of life? The mechanisms of disclosure entity, communal relationship, and perceived warmth

Rooted in signaling theory and attribution theory, this research investigated how destination social responsibility (DSR) strategy (ability-oriented vs. effort-oriented) impacts residents' quality of life (QOL) and support for tourism. A mixed-method approach combining semi-structured interviews and scenario-based experiments was conducted. The results revealed that effort-oriented DSR strategies increaseed residents' QOL and support for tourism more than ability-oriented DSR strategies, in which perceived warmth and communal relationship play a serial mediation effect. Furthermore, the study identifies a key boundary condition: DSR disclosure entity. The relative dominance of effort-oriented DSR strategies weakens when DSR messages are self-disclosed rather than third-party disclosed. These findings advance prior knowledge on DSR and resident QOL and offer destination managers useful guidance on how to adopt DSR strategies to effectively enhance residents' QOL and support for tourism. Future research could examine a wider range of outcomes, participant groups, and boundary conditions to build on this study's conclusions.