Understanding the drivers of sustainable food consumption of Chinese university students: a moderated mediation model

被引:1
|
作者
Khan, Ali Nawaz [1 ]
Alotaibi, Hammad S. Saleh [2 ]
Raza, Zain Ali [3 ]
机构
[1] Hubei Engn Univ, Res Ctr Hubei Micro & Small Enterprises Dev, Sch Econ & Management, Xiaogan, Peoples R China
[2] Taif Univ, Coll Sci, Dept Math & Stat, Taif, Saudi Arabia
[3] Govt Coll Univ Faisalabad, Dept Management Publ Hlth, Faisalabad, Pakistan
关键词
Sustainable food consumption; Environmental emotions; Sustainability knowledge; Green self-efficacy; Stimulus-organism-response framework; Students; BEHAVIOR; KNOWLEDGE; INTENTION; EMOTIONS;
D O I
10.1108/IJSHE-06-2023-0225
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
PurposeThe purpose of this study is to assess how Sustainable food consumption (SFC) can improve the quality of life for consumers and encourage green food production. Sustainable consumption is an important factor in achieving the sustainable development goals (SDGs) proposed by the United Nations. However, achieving SFC requires government policies, consumer environmental values and accessible channels.Design/methodology/approachThis paper investigates how to promote SFC intentions using a sample of 386 students from Chinese universities. By using SPSS Process software, this study developed and tested a theoretical model grounded in the stimulus-organism-response (SOR) framework.FindingsThe findings indicate that environmental emotions mediate the relationship between sustainability knowledge and SFC intentions. Contextual factors such as green self-efficacy (GSE) moderate both the direct relationship between environmental emotions and SFC intentions and the indirect relationship between sustainability knowledge and SFC intentions via environmental emotions. The paper continues with a discussion of the findings and their practical implications.Originality/valueThis paper applied the SOR model to the context of students' sustainability knowledge and SFC intentions. This also presents environmental emotions as a mediation variable, and green self-efficacy as a moderating factor, and constructs the moderated mediation model. This is one of the novel contributions to the literature on SFC intentions and sustainability knowledge.
引用
收藏
页码:391 / 405
页数:15
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