Impact of Tweet Content on the Number of Retweets ― "Tweet the Meeting 2022" ―

被引：0

作者：

Suzuki, Takahiro ^{[1
]}

Mizuno, Atsushi ^{[1
,2
,3
]}

Kishi, Takuya ^{[3
,4
]}

Rewley, Jeffrey ^{[2
]}

Matsumoto, Chisa ^{[3
,5
]}

Sahashi, Yuki ^{[3
,6
]}

Ishida, Mari ^{[3
,7
]}

Sanada, Shoji ^{[3
,8
]}

Fukuda, Memori ^{[3
,9
]}

Sugimoto, Tadafumi ^{[3
,10
]}

Hirano, Miki ^{[3
,11
]}

Node, Koichi ^{[3
,12
]}

机构：

[1] St Lukes Int Hosp, Dept Cardiovasc Med, 9-1 Akashi Cho,Chuo Ku, Tokyo 1048560, Japan

[2] Univ Penn, Leonard Davis Inst Hlth Econ, Philadelphia, PA USA

[3] Japanese Circulat Soc, Informat & Commun Comm, Tokyo, Japan

[4] Int Univ Hlth & Welf, Dept Grad Sch Med Cardiol, Okawa, Japan

[5] Tokyo Med Univ, Ctr Hlth Surveillance & Prevent Med, Dept Cardiol, Tokyo, Japan

[6] Gifu Univ Hosp, Dept Cardiol, Gifu, Japan

[7] Hiroshima Univ, Grad Sch Biomed & Hlth Sci, Dept Cardiovasc Physiol & Med, Hiroshima, Japan

[8] Kobe Univ Hosp, Clin & Translat Res Ctr, Kobe, Japan

[9] Keio Univ, Sch Med, Dept Cardiol, Tokyo, Japan

[10] Mie Univ, Grad Sch Med, Dept Cardiol & Nephrol, Tsu, Japan

[11] Kameda Med Ctr, Dept Nursing, Kamogawa, Japan

[12] Saga Univ, Dept Cardiovasc Med, Saga, Japan

来源：

CIRCULATION REPORTS | 2023年 / 5卷 / 07期

关键词：

Annual congress; Cardiology; Twitter; SOCIAL MEDIA; TWITTER; PLATFORM;

D O I：

10.1253/circrep.CR-23-0043

中图分类号：

R5 [内科学];

学科分类号：

1002 ; 100201 ;

摘要：

Background: Previous research has investigated the effectiveness of the "Tweet the Meeting" campaign, but the relationship between tweet content and the number of retweets has not been fully evaluated. Methods and Results: We analyzed the number of tweets and retweets during the Japanese Circulation Society's 2022 annual meeting. The ambassador group had significantly more session- and symposium-related tweets than the non-ambassador group (P<0.001), associated with the nubmer of retweets. Symposium-related tweets with figures generated more retweets than those without figures (mean [+/- SD] +/- SD] 3.47 +/- 3.31 +/- 3.31 vs. 2.48 +/- 1.94 +/- 1.94 retweets per tweet, respectively; P=0.001). Conclusions: The study revealed that official meeting-designated Twitter ambassadors disseminate more educational content than non-ambassadors, and generated more retweets.

引用

页码：306 / 310

页数：5

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