Key Successful Factors of E-commerce Platform Operations

With the advent of the Internet era, virtual channels have gradually replaced the original traditional physical channels, and then developed the online shopping platform that is currently the most relied on by consumers, also known as e-commerce platforms. However, among the thousands of e-commerce platforms, there are still e-commerce platforms that stand tall and are thriving without being affected by the Internet bubble, and successfully occupy the market by accumulating the trust of users for a long time. Therefore, this study aims to explore why most e-commerce operators choose the top three e-commerce platforms of Shopee, momo Shopping and PChome24h as their choice for opening. This study determines the preliminary levels and factors through literature collection, and then uses the Delphi method expert questionnaire for questionnaire analysis, gathers the opinions of digital e-commerce operators and summarizes the key factors of platform use. The key criteria are "overall service quality of the platform", "high customer convenience", "complete product service". How to make consumers have a sense of trust in the e-commerce platform, and then enhance the willingness to buy, and whether the website designs the browsing route from the customer's perspective so that consumers do not need to spend too much time to complete the transaction, and sets customer service staff to solve the problems encountered online for consumers at any time, providing complete online order information, which is the focus of attention of each platform. Our research results can provide reference for the operation and management of other e-commerce platforms.