Leveraging video integration for enhanced agricultural extension reforms in Uganda

This article examines the integration of video technology in extension reforms to enhance agricultural extension services in Uganda, focusing on Kamwenge district. Utilizing data from desk reviews, surveys, key informant interviews and focus group discussions (FGDs), the study examines the prerequisites for video integration, particularly under the Sasakawa Global 2000 rice cultivation project. Adhering to research ethics and data credibility, findings reveal strong approval for videos as a powerful tool to bridge the extension gap, providing timely and reliable content to farmers and strengthening connections between service providers and communities. The integration of video into the Government of Uganda's inter-ministerial statement and the 5-year Development Strategy and Investment Plan, facilitated by the Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), signals a commitment to leveraging Information and Communication Technology (ICT) for agricultural progress. However, the study identifies significant challenges, including funding constraints and unclear actor roles that threaten the sustainability of video-mediated extension. Thus, urgent measures are required to ensure adequate funding and clear stakeholder roles. This research underscores the need for sustained investment and stakeholder collaboration to maximize the impact of video technology in agricultural development in Uganda and elsewhere.