THE INFLUENCE OF COGNITIVE TECHNOLOGIES ON THE DECISION-MAKING PROCESS AND THE PURCHASING EXPERIENCE IN RETAIL

被引：1
作者：
Pereira, Ana Rita [1 ]
Polonia, Daniel Ferreira [1 ]
Gradim, Adriana Coutinho [1 ]
机构：
[1] Univ Aveiro, Dept Econ Gestao & Engn Ind, P-3810193 Aveiro, Portugal
来源：
MANAGEMENT-JOURNAL OF CONTEMPORARY MANAGEMENT ISSUES | 2024年 / 29卷 / 01期
关键词：
artificial intelligence; cognitive technologies; technological innovation; technological strategy; business analytics; data mining; machine learning; big data; GDPR; FUTURE;
D O I：
10.30924/mjcmi.29.1.8
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This study explores the impact and use of cognitive technologies in the retail sector, which has recently attracted considerable interest from businesses, consultants, academics, and researchers. Through eight interviews with professionals from different areas within the retail sector, this paper aims to understand how industry professionals adopt these technologies and their role in shaping retail strategies. Our findings confirm that cognitive technologies significantly impact strategic decision -making within retail. These technologies drive new practices and investment decisions toward automation and optimization of internal operations and serve as key tools for understanding and gaining insights about consumers to shape purchasing behavior.
引用
收藏
页码：113 / 129
页数：17
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