Legitimising Occupation: The Quest for Popular Consent during the British Occupation of Germany, 1945-1949

This article explores the quest for legitimacy and popular consent during the British occupation of north-western Germany between 1945 and 1949. It does so through an analysis of two major propaganda campaigns that sought to publicly legitimise the British occupation at home and in Germany: 'Germany under Control', a large-scale exhibition put on display in London in 1946; and 'Operation Stress', the largest propaganda campaign in the British Zone, run in 1948 to legitimise food policies. Through an investigation of the internal rationale amongst British policymakers, the objectives behind the campaigns, the popular reception, and the broader outcomes, the article shows that both campaigns ended in failure and did not succeed in convincing the population of the need to maintain British rule in Germany. Propaganda was an ineffective tool to generate popular legitimacy at a time of austerity at home and severe material suffering in the British zone of occupation. As such, the British authorities encountered populations whose 'moral economy' and expectations from government were fundamentally opposed to the maintenance of the occupation. Both campaigns, therefore, epitomise the pitfalls of propaganda campaigns when facing bitter social realities and demonstrate the intricacies of the quest for legitimacy during military occupations.