Male Cohort Differences Based on Religious Memorable Tourism Experiences

This study explores male generational cohort differences based on memorable tourism experiences at religious destinations. For data collection, a questionnaire was used, adopted from previous studies and a non-probability sampling method resulted in collecting 670 male subjects that have visited a religious destination. The data was subjected to descriptive statistics, factor analysis, reliability, and one-way ANOVA. Results showed that no item (on a 7-point Likert scale) had a mean score (MS), MS > 6.00. The highest rated item from the memorable tourism experience scale was "I visited a place where I really wanted to go" and the lowest rated item was "I learned about myself". One-way ANOVA based on the seven dimensions of memorable tourism experiences, i.e., the "hedonism", "refreshment", "novelty", "involvement", "meaningfulness", "knowledge", and "local culture", revealed cohort differences in all cases. Marketing communication suggestions are proposed, aiming at promoting religious tourism by increasing MTE.