Medical practice in gamified online communities: Longitudinal effects of gamification on doctor engagement

被引：9
作者：
Yang, Xuejie [1 ,2 ]
Xi, Nannan [2 ]
Gu, Dongxiao [1 ,3 ]
Liang, Changyong [1 ,3 ]
Liu, Hu [1 ]
Tang, Hairui [2 ]
Hamari, Juho [2 ]
机构：
[1] Hefei Univ Technol, Sch Management, 193 Tunxi Rd, Hefei 230009, Peoples R China
[2] Tampere Univ, Kalevantie 4, Tampere 33100, Finland
[3] Hefei Univ Technol, Lab Data Sci & Smart Soc Governance, Minist Educ, 193 Tunxi Rd, Hefei 230009, Peoples R China
来源：
INFORMATION & MANAGEMENT | 2024年 / 61卷 / 07期
基金：
中国国家自然科学基金; 芬兰科学院;
关键词：
Gamification; Telehealth; Online community; Contribution behavior; User engagement; HEALTH COMMUNITIES; KNOWLEDGE; CARE; PARTICIPATION; MOTIVATION; GAME; FEATURES; BEHAVIOR; SYSTEMS; DESIGN;
D O I：
10.1016/j.im.2023.103906
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Gamification is used to increase the engagement of doctors on online health platforms. We track 2,106 doctors from a leading online health community (Good Doctor) over one year to investigate how gamification features (i. e., how actively doctors embellish their profiles and how they perform in popularity indicators via points and virtual gifts received) affect doctors' future health service provision. The results showed that gamification can lead to high long-term doctor engagement. Specifically, virtual gifts and points were positively associated with doctors' instrumental and socio-emotional participation, whereas customization was positively associated with doctors' instrumental participation.
引用
收藏
页数：15
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