Assessing e-learning platforms in higher education with reference to student satisfaction: a PLS-SEM approach

In the wake of the digital revolution transforming the landscape of higher education, e-learning has emerged as a pivotal model for knowledge dissemination, reshaping traditional pedagogical methodologies and fostering an unprecedented transition to virtual learning environments. This transformative shift, necessitated by global crises and the rapid evolution of technology, has spotlighted the urgency to evaluate and enhance the effectiveness and user satisfaction of online learning platforms. Particularly in the context of Indian higher education, where the demographic expanse and diverse educational needs present unique challenges and opportunities, understanding the drivers of student satisfaction in e-learning is paramount. This empirical investigation explores the factors influencing students' satisfaction with online education in Indian universities and higher education institutions. Data were collected from 460 postgraduates and undergraduates across 30 institutions offering programs in management, engineering, and commerce. Utilizing Structural Equation Modeling, the study identified key variables impacting learner satisfaction: learner inspiration and motivation, potential obstacles to e-learning, group and professor interaction, and the use of technology (including AI and other tools) in e-learning. Results indicate that potential obstacles to e-learning and the integration of technology had the most significant impact on student satisfaction, emphasizing the importance of overcoming barriers and leveraging technology effectively in e-learning environments. This study offers insights for higher education institutions seeking to enhance virtual learning experiences and underscores the imperative of addressing technological challenges to ensure sustained student satisfaction.