Internationalization pathways of sharing economy companies

被引:0
作者
Thornton, Heidi Coral [1 ]
Parente, Ronaldo [2 ,3 ]
机构
[1] Linnaeus Univ, Sch Business & Econ, Kalmar, Sweden
[2] Florida Int Univ, Coll Business, Miami, FL USA
[3] FGV Ebape, Miami, FL USA
关键词
Internationalization; Foreign market entry; Entry strategy; Sharing economy; Sharecom; Digital platform; PATTERNS; MODEL; FIRM; CONTEXT;
D O I
10.1007/s10843-024-00369-2
中图分类号
F [经济];
学科分类号
02 ;
摘要
The past decade has seen a global surge of sharing economy companies (sharecoms) engaged in increasing cross-border activities. However, the process by which they internationalize remains under-theorized. Addressing this gap, we present new, empirically driven insights into how sharecoms expand internationally. Through a qualitative multi-case study investigation, we discover that sharecoms internationalize through a combination of passive and active means, allowing them to increase their scale and scope simultaneouly-a strategy that constrasts with the processes posited in existing internationalization literature. We identify three key internationalization patterns adopted by sharecoms: the Maximizer, the Optimizer, and the Penetrator. Additionally, we devise a framework of both theoretical relevance to scholars and practical relevance to sharecom founders and managers. En la & uacute;ltima d & eacute;cada se ha producido un aumento mundial de colaboraci & oacute;n en las empresas de econom & iacute;a (sharecoms) que se dedican a aumentar las actividades transfronterizas. Sin embargo, el proceso por el cual se internacionalizan sigue siendo poco teorizado. Para abordar esta brecha, presentamos nuevos conocimientos emp & iacute;ricos sobre c & oacute;mo las sharecoms se expanden internacionalmente. A trav & eacute;s de una investigaci & oacute;n cualitativa que analiza m & uacute;ltiples casos, descubrimos que las sharecoms se internacionalizan a trav & eacute;s de una combinaci & oacute;n de medios pasivos y activos, permiti & eacute;ndoles aumentar su escala y alcance simult & aacute;neamente, una estrategia que contrasta con los procesos postulados en la literatura existente sobre internacionalizaci & oacute;n. Nosotros identificamos tres patrones clave de internacionalizaci & oacute;n adoptados por las sharecoms: el Maximizador, el Optimizador y el Penetrador. Adem & aacute;s, dise & ntilde;amos un marco de relevancia tanto te & oacute;rico para los acad & eacute;micos como pr & aacute;ctico para los fundadores y gerentes de sharecom.
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页数:28
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