perceived value;
social presence;
tourism live streaming;
user innovativeness;
users' participation willingness;
PERCEIVED VALUE;
CONSUMER INNOVATIVENESS;
PURCHASE INTENTION;
IMPACT;
MODEL;
TRUST;
SATISFACTION;
ADOPTION;
D O I:
10.1002/jtr.2777
中图分类号:
F [经济];
学科分类号:
02 ;
摘要:
Tourism live streaming, as a powerful online platform connecting destinations and users, has promoted the recovery of tourism in the post-epidemic era. This study uses the stimulus-organism-response (SOR) framework to investigate the connections among social presence, perceived value, and user's participation willingness in tourism activities. Through analyzing 383 responses collected from Douyin users, it is confirmed that social presence and emotional social presence will positively affect users' participation willingness. In addition, perceived functional value and perceived affective value play a partial positive mediating role, and user innovativeness positively moderates the connection between perceived value and users' participation willingness. This study is helpful for anchors and platforms to achieve better tourism live broadcast operation and management and is helpful for the tourism service industry to expand product influence and business performance.
机构:
Korea Res Inst Human Settlements, Natl Terr & Reg Res Div, 5 Gukchaegyeonguwon Ro, Sejong Si 30149, South KoreaKorea Res Inst Human Settlements, Natl Terr & Reg Res Div, 5 Gukchaegyeonguwon Ro, Sejong Si 30149, South Korea
An, Sohyun
Choi, Youngjoon
论文数: 0引用数: 0
h-index: 0
机构:
Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, 17 Sci Museum Rd 607, Hong Kong, Peoples R ChinaKorea Res Inst Human Settlements, Natl Terr & Reg Res Div, 5 Gukchaegyeonguwon Ro, Sejong Si 30149, South Korea
Choi, Youngjoon
Lee, Choong-Ki
论文数: 0引用数: 0
h-index: 0
机构:
Kyung Hee Univ, Coll Hotel & Tourism Management, 26 Kyungheedae Ro, Seoul 02447, South KoreaKorea Res Inst Human Settlements, Natl Terr & Reg Res Div, 5 Gukchaegyeonguwon Ro, Sejong Si 30149, South Korea
机构:
Natl Cheng Kung Univ, Dept Business Adm, Tainan 70101, Taiwan
Natl Cheng Kung Univ, Inst Int Business, Tainan 70101, TaiwanNatl Cheng Kung Univ, Dept Business Adm, Tainan 70101, Taiwan
Chang, Hsin Hsin
Wang, Hsin-Wei
论文数: 0引用数: 0
h-index: 0
机构:
Natl Cheng Kung Univ, Dept Business Adm, Tainan 70101, TaiwanNatl Cheng Kung Univ, Dept Business Adm, Tainan 70101, Taiwan
机构:
Henan Univ, Sch Cultural Ind & Tourism Management, Kaifeng, Peoples R China
Hanyang Univ, China Tourism Acad, Data Ctr, Minist Culture & Tourism, Kaifeng, Peoples R ChinaHenan Univ, Sch Cultural Ind & Tourism Management, Kaifeng, Peoples R China
Chen, Xiaohua
Hyun, Sunghyup Sean
论文数: 0引用数: 0
h-index: 0
机构:
Hanyang Univ, Sch Tourism, 222 Wangsimni Ro, Seoul 04763, South KoreaHenan Univ, Sch Cultural Ind & Tourism Management, Kaifeng, Peoples R China
Hyun, Sunghyup Sean
Lee, Timothy J.
论文数: 0引用数: 0
h-index: 0
机构:
Macau Univ Sci & Technol MUST, Fac Hospitality & Tourism Management, Ave Wai Long, Taipa, Macao, Peoples R China
Griffith Univ, Griffith Inst Tourism GIFT, Griffith Business Sch, Brisbane, Qld, AustraliaHenan Univ, Sch Cultural Ind & Tourism Management, Kaifeng, Peoples R China
机构:
China Europe Int Business Sch, 699 Hongfeng Rd, Shanghai 201206, Peoples R ChinaUniv Waterloo, Conrad Sch Entrepreneurship & Business, 200 Univ Ave W, Waterloo, ON N2L 3G5, Canada
机构:
Korea Res Inst Human Settlements, Natl Terr & Reg Res Div, 5 Gukchaegyeonguwon Ro, Sejong Si 30149, South KoreaKorea Res Inst Human Settlements, Natl Terr & Reg Res Div, 5 Gukchaegyeonguwon Ro, Sejong Si 30149, South Korea
An, Sohyun
Choi, Youngjoon
论文数: 0引用数: 0
h-index: 0
机构:
Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, 17 Sci Museum Rd 607, Hong Kong, Peoples R ChinaKorea Res Inst Human Settlements, Natl Terr & Reg Res Div, 5 Gukchaegyeonguwon Ro, Sejong Si 30149, South Korea
Choi, Youngjoon
Lee, Choong-Ki
论文数: 0引用数: 0
h-index: 0
机构:
Kyung Hee Univ, Coll Hotel & Tourism Management, 26 Kyungheedae Ro, Seoul 02447, South KoreaKorea Res Inst Human Settlements, Natl Terr & Reg Res Div, 5 Gukchaegyeonguwon Ro, Sejong Si 30149, South Korea
机构:
Natl Cheng Kung Univ, Dept Business Adm, Tainan 70101, Taiwan
Natl Cheng Kung Univ, Inst Int Business, Tainan 70101, TaiwanNatl Cheng Kung Univ, Dept Business Adm, Tainan 70101, Taiwan
Chang, Hsin Hsin
Wang, Hsin-Wei
论文数: 0引用数: 0
h-index: 0
机构:
Natl Cheng Kung Univ, Dept Business Adm, Tainan 70101, TaiwanNatl Cheng Kung Univ, Dept Business Adm, Tainan 70101, Taiwan
机构:
Henan Univ, Sch Cultural Ind & Tourism Management, Kaifeng, Peoples R China
Hanyang Univ, China Tourism Acad, Data Ctr, Minist Culture & Tourism, Kaifeng, Peoples R ChinaHenan Univ, Sch Cultural Ind & Tourism Management, Kaifeng, Peoples R China
Chen, Xiaohua
Hyun, Sunghyup Sean
论文数: 0引用数: 0
h-index: 0
机构:
Hanyang Univ, Sch Tourism, 222 Wangsimni Ro, Seoul 04763, South KoreaHenan Univ, Sch Cultural Ind & Tourism Management, Kaifeng, Peoples R China
Hyun, Sunghyup Sean
Lee, Timothy J.
论文数: 0引用数: 0
h-index: 0
机构:
Macau Univ Sci & Technol MUST, Fac Hospitality & Tourism Management, Ave Wai Long, Taipa, Macao, Peoples R China
Griffith Univ, Griffith Inst Tourism GIFT, Griffith Business Sch, Brisbane, Qld, AustraliaHenan Univ, Sch Cultural Ind & Tourism Management, Kaifeng, Peoples R China
机构:
China Europe Int Business Sch, 699 Hongfeng Rd, Shanghai 201206, Peoples R ChinaUniv Waterloo, Conrad Sch Entrepreneurship & Business, 200 Univ Ave W, Waterloo, ON N2L 3G5, Canada