Cultivating tourists' environmental responsibility behavior is an effective way to relieve the pressure of ecological environment in tourist destinations. Based on the value-attitude-behavior theory, this paper constructs a relationship model of values, ecotourism attitude, social responsibility awareness and environmental responsibility behavior, and explores the mechanism of tourists' values influence on environmental responsibility behavior. Taking three scenic areas (Mao'er Mountain, Yulong River and Xingping Ancient Town) in the Lijiang River Basin of Guilin, a world-famous tourist destination in China, as a case study, the structural equation model is used to test the theoretical hypotheses of tourists' environmental responsibility behavior. The results of the three studies show that values have a significant positive impact on tourists' environmental responsibility behavior, while ecotourism attitude cannot directly affect tourists' environmental responsibility behavior, but values can indirectly affect tourists' environmental responsibility behavior through the chain intermediary of ecotourism attitude and social responsibility awareness. The findings of the study can effectively guide tourists' environmental responsibility behavior, which has far-reaching significance for the sustainable development of tourist destinations.
机构:
Maimonides Biomed Res Inst Cordoba IMIBIC, Cordoba, Spain
Univ Cordoba, Fac Educ Sci, Ave San Alberto Magno S-N, Cordoba 14071, SpainMaimonides Biomed Res Inst Cordoba IMIBIC, Cordoba, Spain
机构:
Univ S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USAUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Hair, Joseph F.
;
Risher, Jeffrey J.
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机构:
Univ West Florida, Coll Business, Dept Mkt Supply Chain Logist & Econ, Pensacola, FL 32514 USA
Univ Mobile, Dept Business, Mobile, AL 36613 USAUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Risher, Jeffrey J.
;
Sarstedt, Marko
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机构:
Otto von Guericke Univ, Fac Econ & Management, Magdeburg, Germany
Monash Univ Malaysia, Bandar Sunway, MalaysiaUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Sarstedt, Marko
;
Ringle, Christian M.
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h-index: 0
机构:
Hamburg Univ Technol TUHH, Inst Human Resource Management & Org, Hamburg, Germany
Univ Waikato, Hamilton, New ZealandUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
机构:
Maimonides Biomed Res Inst Cordoba IMIBIC, Cordoba, Spain
Univ Cordoba, Fac Educ Sci, Ave San Alberto Magno S-N, Cordoba 14071, SpainMaimonides Biomed Res Inst Cordoba IMIBIC, Cordoba, Spain
机构:
Univ S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USAUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Hair, Joseph F.
;
Risher, Jeffrey J.
论文数: 0引用数: 0
h-index: 0
机构:
Univ West Florida, Coll Business, Dept Mkt Supply Chain Logist & Econ, Pensacola, FL 32514 USA
Univ Mobile, Dept Business, Mobile, AL 36613 USAUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Risher, Jeffrey J.
;
Sarstedt, Marko
论文数: 0引用数: 0
h-index: 0
机构:
Otto von Guericke Univ, Fac Econ & Management, Magdeburg, Germany
Monash Univ Malaysia, Bandar Sunway, MalaysiaUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA
Sarstedt, Marko
;
Ringle, Christian M.
论文数: 0引用数: 0
h-index: 0
机构:
Hamburg Univ Technol TUHH, Inst Human Resource Management & Org, Hamburg, Germany
Univ Waikato, Hamilton, New ZealandUniv S Alabama, Dept Mkt & Quantitat Methods, Mobile, AL USA