A Multi-Scale GNN-Based Personalized Recommender System for Online Consumption Decision

In an era of consumer electronics, effective consumption recommendation contributes a lot to improving benefits for online shopping operators. However, consumers and products constitute a complex heterogeneous information network, in which extraction of structural features is essential. To construct more fine-grained feature space for modeling, we introduce the graph neural network (GNN) theory for this purpose. Accordingly, a multi-scale GNN-based personalized recommender system for online consumption decision is proposed in this paper. Firstly, we set up an encoder for consumption decision based on a multi-scale GNN structure, and define the loss function. Two realistic datasets are utilized as the research scenario, in order to complete the feature combination of online consumption. Then, personalized recommendation settings are completed based on a recurrent neural network structure. And a graph learning module is embedded in it to integrate cross-attention mechanism to establish the consumption decision algorithm. Finally, the proposed method is tested by comparing with relevant research methods under several metrics: adaptability, success rate, and stability. The results show that the proposed method has achieved some improvement in accuracy, coverage, and recommendation speed.