The Role of Commercial Hospitality on Customers' Behavioral Intention: An Empirical Model for Restaurant Revisit Intention Among Brazilian Patrons

This study presents a commercial hospitality model, examining the relationship between word-of-mouth, Loyalty, Patronage, and revisit intention. Our analysis of responses from 213 customers using Structural Equation Modeling (PLS-SEM) revealed that commercial hospitality has a positive influence on word-of-mouth, Loyalty, and Patronage. These factors, in turn, shape customers' intention to revisit the restaurant. The practical implications of our findings are significant. We contribute to the fields of hospitality and customer behavior by integrating these constructs and proposing an empirical model of behavioral intentions. Furthermore, our study provides a valuable tool for managing commercial hospitality in restaurants and other businesses within the hospitality industry.