CORPORATE SOCIAL RESPONSIBILITY (CSR) IN A TRANSITIONAL COUNTRY CONTEXT

This research was done on the sample of 206 employees in hotels of Kopaonik, Serbia. The goal of the study was to establish relationships of the employees' perception of the previously established dimensions of corporate social responsibility (CSR) (Philanthropic, Legal, Economic and Ethical) and their sociodemographic characteristics (gender, age, education, marital status, monthly income, place of the residence). CSR was measured using Carroll's Model of Social Performances (Caroll 1979; Carroll/Shabana 2010; Caroll 2016). Results indicate that there are significant relationships between the employees' perception of Philanthropic, Economic and Ethical dimensions of CSR and their age. Another significant relationship of the employees' perception is identified between Philanthropic dimension and the employees' education degree. Finally, the research results show that there are relationships between employees' perception of Legal dimension and their monthly income. Research results provide the information necessary for better understanding of the employees with different socio-demographic background. Finally, the study shows that employees are an important resource of the organisation and that implementation of CSR activities depends on them.