What makes metaverse users immersed in the flow state in an emerging market? An application of affordance theory and ISSM

被引：4

作者：

Roh, Taewoo ^{[1
]}

Xiao, Shufeng ^{[2
]}

Park, Byung Il ^{[3
]}

机构：

[1] Hanyang Univ, Sch Int Studies, Seoul 04763, South Korea

[2] Sookmyung Womens Univ, Div Business Adm, 100 Cheongpa Ro,47 Gil, Seoul 04310, South Korea

[3] Hankuk Univ Foreign Studies, Coll Business, 270 Imun Dong, Seoul 130791, South Korea

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2024年 / 81卷

关键词：

Metaverse; Affordance theory; Information systems success model; Flow theory; SOR model; STRATEGIC MANAGEMENT RESEARCH; INFORMATION-SYSTEMS SUCCESS; COMMON METHOD VARIANCE; CONTINUANCE INTENTION; EMPIRICAL-EXAMINATION; VIRTUAL WORLDS; PSYCHOLOGICAL OWNERSHIP; AUGMENTED REALITY; TECHNOLOGY; EXPERIENCE;

D O I：

10.1016/j.jretconser.2024.104012

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to extend our understanding of how psychological and technological stimuli drive the user's entrance to the flow state and, in turn, affect user satisfaction and motivate them to continue their use of the metaverse. Building upon the stimuli-organism-response model, we theorize and examine the forces that cause users to develop flow state experiences, which are anticipated to improve user satisfaction and encourage continued use of the metaverse. We empirically test our hypotheses using a structural equation modeling technique on a sample of 306 metaverse users in China. The results provide strong support for the important role of psychological and technological stimuli forces as determinants of the development of users' flow state experiences in the metaverse, which is further positively related to their satisfaction with the metaverse and continued use.

引用

页数：13