How to design a sustainable last-mile delivery and returns business model from E-Customers' expectations perspective?

被引:1
作者
Kiba-Janiak, Maja [1 ]
Cheba, Katarzyna [2 ]
Mucowska, Magdalena [1 ]
de Oliveira, Leise Kelli [3 ]
Piecyk, Maja [4 ]
Evangelista, Pietro [5 ]
Prockl, Gunter [6 ]
Rzesny-Cieplinska, Gienka [7 ]
机构
[1] Wroclaw Univ Econ & Business, Komandorska 118-120, PL-53345 Wroclaw, Poland
[2] West Pomeranian Univ Technol, Janickiego 31, PL-71210 Szczecin, Poland
[3] Univ Fed Minas Gerais UFMG, Escola Engn, Ave Antonio Carlos 6627, BR-31270010 Belo Horizonte, MG, Brazil
[4] Univ Westminster, 309 Regent St, London W1B 2HW, England
[5] Natl Res Council CNR, Inst Studies Mediterranean ISMED, Via G Sanfelice 8, I-80134 Naples, Italy
[6] Copenhagen Business Sch, Dept Digitalizat, Howitzvej 60, DK-2000 Frederiksberg, Denmark
[7] WSB Merito Univ Gdans, Aleja Grunwaldzka 238A, PL-80266 Gdansk, Poland
关键词
Business model; Sustainable last-mile delivery; Sustainable return logistics; Conjoint analysis; MCDM; Promethee-Gaia; SERVICE-DOMINANT LOGIC; VALUE CO-CREATION; CONJOINT-ANALYSIS; E-COMMERCE; URBAN LOGISTICS; PARCEL LOCKERS; COLLECTION; INNOVATION; TRANSPORT; SYSTEM;
D O I
10.1016/j.rtbm.2024.101194
中图分类号
F [经济];
学科分类号
02 ;
摘要
The paper aims to identify the most preferred business models for sustainable last-mile delivery among e-customers and to evaluate their impact on the environment, economics, and society. To achieve this purpose, the authors conducted a survey and applied conjoint analysis, the Delphi method, and the MCDM: Promethee-Gaia. The research shows that price is the most significant factor for e-customers when choosing a delivery method. However, experts did not consider the business models for last-mile delivery and return preferred by e-customers sustainable. These models create value for customers but not for the urban community at large. The research shows a business model for last-mile delivery that can offer a compromise between creating value for e-customers and co-creating value for the city. The results offer valuable guidelines for both courier companies and local governments.
引用
收藏
页数:13
相关论文
共 94 条
[51]  
Lubin DA, 2010, HARVARD BUS REV, V88, P42
[52]  
Ludeke- Freund F., 2010, Knowledge Collaboration Learning for Sustainable Innovation ERSCP-EMSU conference, Delft, The Netherlands, V49, P1
[53]  
Lüdeke-Freund F, 2020, Journal of Business Models, V8, P62, DOI [10.5278/jbm.v8i3.6510, DOI 10.5278/JBM.V8I3.6510]
[54]  
Macário Rosário, 2008, Ing. Desarro., P77
[55]  
Magretta J, 2002, HARVARD BUS REV, V80, P86
[56]   The impact of e-commerce on final deliveries: alternative parcel delivery services in France and Germany [J].
Morganti, Eleonora ;
Seidel, Saskia ;
Blanquart, Corinne ;
Dablanc, Laetitia ;
Lenz, Barbara .
SUSTAINABLE MOBILITY IN METROPOLITAN REGIONS, MOBIL.TUM 2014, 2014, 4 :178-190
[57]   The last mile issue and urban logistics: choosing parcel machines in the context of the ecological attitudes of the Y generation consumers purchasing online [J].
Moroz, Miroslaw ;
Polkowski, Zdzislaw .
2ND INTERNATIONAL CONFERENCE GREEN CITIES - GREEN LOGISTICS FOR GREENER CITIES, 2016, 16 :378-393
[58]   Trends of Environmentally Sustainable Solutions of Urban Last-Mile Deliveries on the E-Commerce Market-A Literature Review [J].
Mucowska, Magdalena .
SUSTAINABILITY, 2021, 13 (11)
[59]   Sustainable last-mile distribution in B2C e-commerce: Do consumers really care? [J].
Nogueira, Geisa Pereira Marcilio ;
Rangel, Joao Jose de Assis ;
Shimoda, Eduardo .
CLEANER AND RESPONSIBLE CONSUMPTION, 2021, 3
[60]  
Norell V., 2020, Effektivitet, P8