Environmental CSR and Pricing Strategy in the Hospitality Industry

被引:0
作者
Ferreira, Flavio [1 ]
Ferreira, Fernanda A. [1 ]
Haro-Aragu, Marina [2 ]
机构
[1] Polytech Porto, ESHT, Ctr Tourism Res Dev & Innovat CiTUR, Appl Management Res Unit UNIAG, Rua D Sancho I 981, P-4480876 Vila Do Conde, Portugal
[2] Univ Malaga, Fac Turismo, Avda Cervantes 2, Malaga 29071, Spain
来源
RECENT ADVANCEMENTS IN TOURISM BUSINESS, TECHNOLOGY AND SOCIAL SCIENCES, VOL 1, IACUDIT 2023 | 2024年
关键词
Green hospitality; Sustainability; Corporate social responsibility; Health and wellness; CORPORATE SOCIAL-RESPONSIBILITY; TOTAL QUALITY MANAGEMENT; TOURISM; TAX;
D O I
10.1007/978-3-031-54338-8_26
中图分类号
F [经济];
学科分类号
02 ;
摘要
Corporate social responsibility (CSR) has become increasingly important in the hospitality industry as consumers and stakeholders have become more concerned with sustainability and social responsibility. This paper provides an overview of CSR in the hospitality industry and highlights the importance of CSR for hotels and resorts. The benefits of CSR initiatives for the hospitality industry include enhanced reputation, attraction and retention of talented employees, cost savings, and a positive impact on the local community. The paper also discusses some of the challenges that hotels and resorts may face when implementing CSR initiatives, such as investments on sustainability practices. Finally, the paper analyses the impact of the timing of the government's commitment to an environmental tax policy. Environmental taxes in the hospitality industry serve as a policy tool to incentivize sustainable practices, reduce resource consumption and waste generation, and support environmental initiatives. By internalizing the environmental costs of their activities, businesses are motivated to adopt greener practices and contribute to a more sustainable future. We show that the relationship between policy regimes, consumer-friendliness, environmental damage, and social welfare is complex and depends on the specified levels of consumer-friendliness.
引用
收藏
页码:471 / 484
页数:14
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