Customer Orientation and Performance of Women-Owned Businesses: A Configurational Approach

被引：26
作者：
Neneh, Brownhilder Ngek [1 ]
机构：
[1] Univ Free State, Dept Business Management, Bloemfontein, South Africa
来源：
JOURNAL OF SMALL BUSINESS MANAGEMENT | 2019年 / 57卷
关键词：
ENTREPRENEURIAL ORIENTATION; FIRM PERFORMANCE; MARKET ORIENTATION; MODERATING INFLUENCE; FAMILY EMBEDDEDNESS; EMPIRICAL-ANALYSIS; NETWORK TIES; RISK-TAKING; GENDER; INNOVATION;
D O I：
10.1111/jsbm.12468
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The present research aims to improve the current understanding of the relationship between customer orientation and performance of women-owned businesses. This study proposed that risk-taking and financial capital are vital moderating factors of this relationship. Additionally, the study postulates that new insights can be unearthed by combining these factors with customer orientation in a three-way interaction model. Using a sample of 264 women entrepreneurs, the results showed that (a) customer orientation is positively associated with the performance of women-owned businesses, (b) the association is significantly moderated by both risk-taking and financial capital, and (c) a more detailed understanding of the association is provided by the three-way interaction of customer orientation, risk-taking, and financial capital.
引用
收藏
页码：218 / 243
页数：26
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