How mobile social networks affect rural household income: evidence from China

被引:2
作者
Zhang, Jiaping [1 ]
Gong, Xiaomei [2 ]
机构
[1] East China Normal Univ, Sch Publ Management, Shanghai, Peoples R China
[2] Shanghai Univ Finance & Econ, Sch Publ Econ & Adm, Shanghai, Peoples R China
关键词
ICT; Information technology; Internet; Social networks; Economics; NONFARM INCOME; INTERNET; POVERTY; FARMERS; INFORMATION; IMPACT; POLICY; MEDIA;
D O I
10.1108/K-05-2024-1395
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
PurposeThe research attempts to estimate how the use of WeChat, the most popular mobile social networking application in contemporary China, affects rural household income.Design/methodology/approachOur materials are 4,552 rural samples from the Chinese General Social Survey, and a treatment effect (TE) model is employed to address the endogeneity of WeChat usage.FindingsThe results prove that WeChat usage has a statistically significant and positive correlation with rural household income. This conclusion remains robust after using alternative variables to replace the explanatory and dependent variables. Our research provides two channels through which WeChat usage boosts rural household income, namely, it can promote their off-farm employment and participation in investment activities.Originality/valueTheoretically, the study provides several micro-evidences for understanding the impact of mobile social networks on rural household welfare. Further, our findings may shed light on the importance of digital technology applications in rural poverty alleviation for developing countries.
引用
收藏
页数:18
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