Assessing ecopreneurship impact on composite sustainability in the food and beverage industry: A holistic AHP approach integrating economic and environmental dimensions.

The implementation of ecopreneurship is evolving to address environmental sustainability challenges posed by industrial pollution. Scholars are exploring ways to enhance ecopreneurship implementation globally. However, there's a gap in understanding how ecopreneurship affects sustainability across economic and environmental dimensions. This study aims to explore the impact of ecopreneurship on sustainability, considering both economic and environmental indicators. The investigation was conducted through Analytical Hierarchical Process (AHP) methodology covering 102 ecopreneurs operating in the Tanzania food and beverage industry. The results of the study showed that implementation of ecopreneurship results in the attainment of sustainability through composite scores of 79.5%. In conclusion, this study underscores the significant impact of ecopreneurship implementation on composite sustainability, as evidenced by notable reductions in environmental emissions and improvements in economic performance within the studied industries. The findings highlight the importance of integrating environmental considerations into entrepreneurial endeavors for achieving sustainability goals. It is recommended that stakeholders actively promote and incentivize the adoption of ecopreneurship practices, invest in eco-friendly technologies, foster collaboration, implement effective monitoring mechanisms, and integrate sustainability into business strategies. The study recommends stakeholders' efforts directed towards enhancing the implementation of ecopreneurship practices in line with the United Nations Sustainable Development Goals (SDGs, 2015-2030), specifically goal nine (9) on pollution prevention through the implementation of Eco practices-based solutions to foster innovations and sustainable industrialization. Thus, strategizing the implementation of ecopreneurship practices is considered to have an essential contribution to addressing the challenges of sustainability and therefore enriching the realization of the global sustainable development agenda.