Digital Transformation as a driver of Innovation Management in established companies

Objective: In the context of the digital transformation theme, the present study aimed to explore the dynamics between the digital transformation sector and innovation within an established organization. Methodology: To achieve the proposed objective, a qualitative approach was used, through an in-depth case study. As a collection method, interviews were used through a semi-structured questionnaire with 6 members of the organization and, subsequently, all material was transcribed and analyzed seeking to identify the dynamics between both areas. Relevance and originality: The paper focuses on a subject that is still little explored and provides an indepth view of the phenomenon of digital transformation within organizations. Main results: It was possible to verify that the Digital Transformation area has tools and methodologies that can help in the propagation of Innovation management concepts and in the application of these concepts to guarantee a more fluid and efficient interaction between the other areas of the company and the Innovation area. Theoretical contributions: As a theoretical contribution, we highlight the advancement of the discussion of digital transformation in companies and the model that illustrates how the areas and mechanisms of the organization can interact for greater synergy between digital transformation and innovation. Managerial implications: Based on the model developed, managers can better understand the interactions between the areas of innovation management, digital transformation and business units.