Strategic City Management in the Digital Era: Fostering Sports and Sports Tourism for Comprehensive Urban Development

Research background: Research has consistently highlighted the negative impacts of sedentary lifestyles linked to increased screen time on health and social interactions. Concurrently, studies have emphasized the positive effects of nature exposure on well-being and the importance of integrating cultural heritage with tourism experiences. These findings serve as a foundation for Ein Qiniyya's approach to promoting sports tourism to address these challenges while embracing the village's unique cultural and natural attributes.. Purpose of the article: The purpose of this article is to explore the potential of promoting sports tourism in Ein Qiniyya to revitalize well-being and social bonds amidst the Age of Screens. Methods: This article is grounded in a comprehensive literature review that encompasses research on sedentary lifestyles, the impact of screen-based interactions, nature's influence on well-being, cultural heritage in tourism, and sustainable practices. Through this review, a nuanced understanding of the challenges posed by the Age of Screens and the potential of sports tourism in Ein Qiniyya has been developed. Findings & Value added: Findings suggest that by leveraging Ein Qiniyya's unspoiled nature and vibrant cultural heritage, sports tourism can counter sedentary lifestyles, foster face-to-face interactions, and offer authentic experiences that resonate with visitors. In conclusion, the development of internal and external sports tourism in Ein Qiniyya presents significant economic growth and recognition potential. However, addressing challenges such as infrastructure development, funding, stakeholder engagement, and marketing strategies is imperative for success. Overcoming these obstacles will position Ein Qiniyya as a thriving sports tourism destination, yielding economic growth and a heightened reputation. Embracing sports education and tourism can strategically transform Ein Qiniyya into a vibrant city that values active lifestyles, community cohesion, and its unique identity.