Reflecting on management knowledge in India: Urgency to change the paradigm, decolonise and indigenise in the age of Artificial Intelligence

Management research in India has been strongly impacted by paradigms from the natural sciences. Further, most research in India is dominated by US-based theories that discourage indigenous research. This is an outcome of British impact on knowledge in India during the colonial era and US-driven neo-colonial influences on management knowledge in the post-colonial era. This is dysfunctional as managerial interventions are likely to be based on knowledge that is unsuitable for the context. There is an urgency to correct the situation as AI based tools are changing the way knowledge is created, disseminated, and learnt, hurting indigenous knowledge. (c) 2024 Published by Elsevier Ltd on behalf of Indian Institute of Management Bangalore. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-ncnd/4.0/)