Virtual Display and Cross-Cultural Communication of Hejia Village Relics in Digital Media

In recent years, the development of cultural industries under digital media has been extremely rapid, making full use of modern information technology such as "Internet +" to promote the integration of heritage conservation with modern technology and innovation, which has consequently expanded cultural exports worldwide, and cross-cultural communication has received widespread attention. The Hejiacun Treasures excavated in Hejiacun, Xi'an, Shaanxi Province, is a precious physical evidence of the exchange and mutual appreciation between Chinese and Western civilizations through the Silk Road, which plays an important role in cross-cultural communication and carries the mission of national cultural dissemination. How the virtual display of Hejiacun Treasures in digital media can be known and accepted by more cross-cultural users, and how we can meet the needs of cross-cultural users in terms of digital experience, cultural communication, and interaction design, are the key points to achieving effective communication. In this paper, we propose a Unity3D engine-based heritage conservation and dissemination of the Hejia Village, with emphasis on its cultural dissemination methods, from the perspective of internal and external cultural dissemination, with "cultural relics guide", "education and fun", etc. "digital creativity" and other learning-use-innovation three levels to create a virtual display platform to achieve cultural dissemination, and build a diversified cultural exchange platform for Hejiacun Treasures. The study of the innovative application of the virtual display of the Hejiacun Treasures, provides a reference for the dissemination of cultural soft power and the construction of digital platforms.