Business Insights into the Internet of Things: User Experiences and Organizational Strategies

The Internet of Things (IoT) has revolutionized business operations across industries by integrating physical devices into digital networks. This study discusses the extensive business literature, particularly the impact of IoT from the perspective of users and organizations. This paper provides a comprehensive analysis of the effects, challenges, and opportunities of IoT in the business domain by integrating various perspectives and insights. We analyze trends in IoT adoption and explore the conditions promoting its widespread use in different industries and regions. The research investigates user perspectives, such as acceptance, user experience, and the ethics of the IoT. This paper focuses on how IoT will lead to new business models and the implications for strategy, operations, and client relationships. It critically reviews challenges, such as security vulnerabilities, compatibility challenges, and legal frameworks that currently restrict effortless integration of IoT in the industry from a business standpoint. Finally, we provide recommendations for further research.