How and when restaurant innovativeness promotes a memorable dining experience: A moderated mediation model

被引：3
作者：
Tsaur, Sheng-Hshiung [1 ]
Yen, Chang-Hua [2 ]
Han, Tien-Cheng [3 ]
Lin, Ying-Syuan [3 ]
机构：
[1] Ming Chuan Univ, Dept Tourism, 5 De Ming Rd, Taoyuan 333, Taiwan
[2] Natl Taichung Univ Sci & Technol, Dept Leisure & Recreat Management, Taichung 404, Taiwan
[3] Natl Chiayi Univ, Dept Mkt & Tourism Management, 580 Shin Ming Rd, Chiayi 600, Taiwan
来源：
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2024年 / 122卷
关键词：
Innovativeness; Inspiration; Memorable experience; Novelty seeking; Restaurant; NOVELTY-SEEKING; CONSUMER INNOVATIVENESS; CUSTOMER PERCEPTIONS; INSPIRATION; IMPACT; SENSE; SATISFACTION; SCALE; IMAGE;
D O I：
10.1016/j.ijhm.2024.103868
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Restaurant operators are particularly concerned about how they can create a memorable dining experience (MDE) for customers. This study investigated the relationship between restaurant innovativeness and MDE, mediation of customer inspiration, and moderated mediating effect of novelty seeking. Data from a questionnaire survey of 374 customers who visited innovative restaurants in Taiwan were analyzed using structural equation modeling. Our results showed that restaurant innovativeness positively influenced customer inspiration, which in turn positively affected MDE. Customer inspiration mediated the link between restaurant innovativeness and MDE, while novelty seeking moderated that between restaurant innovativeness and customer inspiration. This article expands the knowledge of customer inspiration and MDE, and the factors influencing MDE and its boundary condition. This study proposed recommendations on service innovation and customer relationship management practices in restaurants to help them promote customer inspiration and MDE.
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页数：11
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