Impacts of selling models: Who should offer trade-in programs in e-commerce supply chains?

被引:9
作者
Wang, Wei [1 ]
Feng, Lipan [2 ]
Chen, Xiaoxu [2 ]
Yang, Lei [2 ]
Choi, Tsan-Ming [3 ]
机构
[1] Nankai Univ, Business Sch, Tianjin 300071, Peoples R China
[2] South China Univ Technol, Dept Elect Business, Guangzhou 510006, Guangdong, Peoples R China
[3] Univ Liverpool, Ctr Supply Chain Res, Management Sch, Chatham Bldg, Liverpool L69 7ZH, England
基金
中国国家自然科学基金;
关键词
Supply chain management; E-commerce; Reselling; Agency selling; Trade-in program; AGENCY MODEL; STRATEGIC ANALYSIS; DURABLE GOODS; MARKETPLACE; ONLINE; COORDINATION; WHOLESALE; DECISIONS; OLD;
D O I
10.1016/j.tre.2024.103524
中图分类号
F [经济];
学科分类号
02 ;
摘要
Although some prior studies have examined the optimal trade -in providers in supply chains, the impacts of alternative online selling models like reselling and agency selling that are widely adopted in the e-commerce environment are under-explored. Traditionally, both the manufacturer and retailer have incentives to offer trade -in programs to consumers in a supply chain. However, this is no longer true when an agency selling model is implemented. In this paper, we investigate the equilibrium "trade -in provider"under the two selling models respectively in a stylized e-commerce single-manufacturer single-e-tailer supply chain. Our findings show that different selling models do have distinct influences on the two firms' preferences of who should provide the trade -in program. Particularly, under the reselling model, there is always a conflict between the two firms regarding who should provide trade-ins, which is consistent with the findings in related literature; however, under the agency selling model, there are some win-win cases under which the two firms possess consistent preferences on the trade -in format. Furthermore, the "boxed pigs game"equilibrium may appear under agency selling, where either of the two firms has to provide the trade -in program, although this is not their most preferred trade -in format. The robustness of our main results has been well verified by extending our study to consider (i) the case where the e-tailer can be delegated to implement trade-ins, (ii) the case where the e-tailer is the first-mover in determining whether to provide trade-ins, and (iii) the reselling and agency selling models co-exist.
引用
收藏
页数:23
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