Principles for advertising responsibly using generative AI

被引：6

作者：

Sands, Sean ^{[1
]}

Campbell, Colin ^{[2
]}

Ferraro, Carla ^{[1
]}

Demsar, Vlad ^{[1
]}

Rosengren, Sara ^{[3
]}

Farrell, Justine ^{[2
]}

机构：

[1] Swinburne Univ Technol, Dept Management & Mkt, Hawthorn, Australia

[2] Univ San Diego, San Diego, CA 92110 USA

[3] Stockholm Sch Econ, Ctr Retailing, Stockholm, Sweden

来源：

ORGANIZATIONAL DYNAMICS | 2024年 / 53卷 / 02期

关键词：

Generative AI; Artificial intelligence; Machine learning; Marketing; Advertising; Ethics;

D O I：

10.1016/j.orgdyn.2024.101042

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页数：5

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