Enhancing circular supply chains via ecological packaging: An empirical investigation of an extended producer responsibility network

Many industries have established producer responsibility networks, but the affiliated firms are not required to modify their packaging. This research examines conditions that influence the likelihood that firms will develop packaging with an ecological design. This study uses a resource dependency perspective to illustrate how facets of the perceived corporate environment influence packaging decisions. Data collected from 188 firms in a producer responsibility network indicate that financial resources, recycling resources, regulation, internal integration, and customer demand influence the ecological design of plastic packaging. Competitive intensity moderates the effects of customer demand on ecological packaging design. The study concludes by outlining its implications for sustainable packaging practice and research.