Sales displacement and streaming music: Evidence from YouTube

被引：32
作者：
Hiller, R. Scott [1 ]
机构：
[1] Fairfield Univ, Dept Econ, 1073 N Benson Rd, Fairfield, CT 06824 USA
来源：
INFORMATION ECONOMICS AND POLICY | 2016年 / 34卷
关键词：
Online content; Sales displacement; Copyright policy; YouTube; IMPACT;
D O I：
10.1016/j.infoecopol.2015.12.002
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this paper I exploit the removal of Warner Music content from YouTube in January 2009, and its restoration in October 2009, as a plausible natural experiment to investigate the impact of online content availability on album sales. I find that this blackout on YouTube had both statistically and economically significant positive effects on Warner albums, which are quickly moderated as top-selling albums are dropped from the sample. Results also show that albums that have a very successful debut face more displacement from YouTube videos, while the effect on lower debuting albums may be moderated by a promotional effect. (C) 2016 Elsevier B.V. All rights reserved.
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页码：16 / 26
页数：11
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