Understanding Factors Influencing Citizens' Intentions to Use Electronic Government (e-Gov) Services: A Case of Jordan

This research assesses the key constructs impacting transactional e -government services in the Jordanian context. The proposed research model considers UTAUT2 as the underpinning theory alongside the other key contextual variables including perceived risk, price value, and perceived awareness. Data were gathered from 294 Jordanian citizens and covariance based structure equation modelling was utilised to analyse the model. The results indicated the significant influence of constructs such as performance expectancy, social influence, price value, perceived risk, and perceived awareness on attitude whereas attitude further influences behavioral intentions. The paper has also provided some relevant recommendations for theory and practice.