Deciphering misinformation and disinformation: insights from structural coupling and penetration

Purpose - This paper aims to enhance the understanding of the distinct origins, mechanisms, growth paths and societal impacts of misinformation and disinformation through the theoretical lens of Niklas Luhmann's social systems theory, particularly focusing on structural coupling and penetration. Design/methodology/approach - This paper is based on a conceptual study that investigates the phenomena of mis-/disinformation based on reviews of the literature on social systems theory, particularly focusing on structural coupling and penetration. Findings - This theoretical analysis has led to the postulations that mis-/disinformation would cause social conflicts through divergent routes and that they do not necessarily have negative consequences in society. That is, conflicts or communication of contradictions serve for the reproduction and change in social systems and, furthermore, serve society as an immune mechanism. We speculate that similarities in the manifestation of mis-/disinformation could stem from the influence of amplifiers, such as moral intervention. Nevertheless, we posit that disinformation stemming from intentional penetration is more likely to cause societal dysfunction than misinformation, leading to conflict overload, polarized information ecosystems and potential system failures. Originality/value - It provides a broader theoretical perspective for a better understanding of the roots and mechanisms of mis-/disinformation and their social consequences. It also engages with unresolved debates over structural couplings and penetration, showing how distinguishing these concepts enhance analytical clarity and explanatory power.