Examining the Need for Participation-Oriented Designs of Crowdsourcing Platforms: A Comparison of Contributors and Potential Contributors

被引:0
|
作者
Zhang, Xuefeng [1 ]
Hong, Yong [1 ]
Su, Jiafu [2 ]
Sindakis, Stavros [3 ]
机构
[1] Anhui Polytech Univ, Sch Econ & Management, Wuhu 241000, Peoples R China
[2] Krirk Univ, Int Coll, Bangkok 10220, Thailand
[3] Hellen Open Univ, Sch Social Sci, Patras 26335, Greece
关键词
Crowdsourcing; Customer satisfaction; Task analysis; Surveys; Reviews; Mathematical models; Analytical models; Crowdsourcing platform; Kano model; participation-oriented designs (PODs); solver satisfaction; OPEN INNOVATION; SOLVERS PARTICIPATION; SELF-SELECTION; KANOS MODEL; CONTESTS; CROWD; QUALITY; IDEAS; ANTECEDENTS; MOTIVATIONS;
D O I
10.1109/TEM.2024.3395757
中图分类号
F [经济];
学科分类号
02 ;
摘要
Prior studies have suggested many participation-oriented designs (PODs) for crowdsourcing platforms to encourage and keep solver participation. However, we know little about how solvers evaluate these PODs, the evaluation differences between contributors and potential contributors who are both critical for platform development and the impact levels of PODs on solver satisfaction. To fill the gaps, this study employed the Kano model to evaluate the identified 27 PODs. Based on survey data from 198 contributors and 215 potential contributors, this study divided the PODs into 5 quality categories, i.e., must-be, one-dimensional, attractive, indifferent, and reverse quality. Meanwhile, we determined the categorizations of the PODs for contributors and potential contributors, respectively, and indicated their categorization differences in 15 PODs. Furthermore, using the customer satisfaction coefficient method, we established the impact level of each POD on solver satisfaction and then determined the PODs' improvement priorities. This study expands the application of the Kano model and customer satisfaction coefficient method in crowdsourcing. In addition, the findings, on the one hand, allow for a more precise categorization and prioritization of the PODs presented by crowdsourcing platforms for solvers. On the other hand, they provide a reference for the future development of designs of crowdsourcing platforms in terms of solver satisfaction.
引用
收藏
页码:11479 / 11493
页数:15
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