Overlooking respondents' attribute attendance in choice experiments affects coefficient estimates, model fit, performance measures, and welfare estimates. How best to identify and account for individual attribute processing strategies is still unclear. Query theory suggests that preferences are subject to the processes and dynamics associated with retrieval from memory. We apply Query theory to the study of attendance to attributes to approximate the thoughts generated by individuals while they make choices in a choice experiment. Our results demonstrate that the stated and query approaches improve model fit and performance. The query approach has distinct advantages but also important limitations.
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Michigan State Univ, Dept Agr Food & Resource Econ, E Lansing, MI 48824 USAMichigan State Univ, Dept Agr Food & Resource Econ, E Lansing, MI 48824 USA
Caputo, Vincenzina
Van Loo, Ellen J.
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Univ Ghent, Dept Agr Econ, Ghent, BelgiumMichigan State Univ, Dept Agr Food & Resource Econ, E Lansing, MI 48824 USA
Van Loo, Ellen J.
Scarpa, Riccardo
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Univ Durham, Business Sch, Durham, England
Univ Verona, Dept Business Adm, Verona, Italy
Univ Waikato, Waikato Management Sch, Hamilton, New ZealandMichigan State Univ, Dept Agr Food & Resource Econ, E Lansing, MI 48824 USA
Scarpa, Riccardo
Nayga, Rodolfo M., Jr.
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Univ Arkansas, Dept Agr Econ & Agribusiness, Fayetteville, AR 72701 USAMichigan State Univ, Dept Agr Food & Resource Econ, E Lansing, MI 48824 USA
Nayga, Rodolfo M., Jr.
Verbeke, Wim
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Univ Ghent, Dept Agr Econ, Ghent, BelgiumMichigan State Univ, Dept Agr Food & Resource Econ, E Lansing, MI 48824 USA
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Hallym Univ, Coll Business Adm, Dept Business Adm, 1 Hallymdaehak Gil, Chunchon 24252, Gangwon Do, South KoreaHallym Univ, Coll Business Adm, Dept Business Adm, 1 Hallymdaehak Gil, Chunchon 24252, Gangwon Do, South Korea
Kim, Dohee
Park, Byung-Jin
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Hanyang Univ, Sch Business, Div Business Adm, 222Wangsimni Ro, Seoul 04763, South KoreaHallym Univ, Coll Business Adm, Dept Business Adm, 1 Hallymdaehak Gil, Chunchon 24252, Gangwon Do, South Korea