Parent/carer experiences and challenges in redeeming the First Lap swimming lesson voucher in New South Wales, Australia

RationaleSwimming is a popular, enjoyable, and important form of physical activity. Swimming skills play a vital role in water safety and drowning prevention, particularly among young children. The First Lap program is a New South Wales government swimming lesson subsidy voucher program for preschool-aged children. This study examined parent/carer program views and experiences in 2021-2022, specifically reasons for voucher non-redemption.ApproachA thematic analysis examined 1031 parent/carer qualitative responses concerning reasons for voucher non-redemption and overall views and experiences of the program in an online parent/carer survey.Findings: Voucher non-redemption was evident through: seasonal, weather and health; program parameter; parent/carer (user); and swim school (provider) themes. Despite non-redemption, parent/carer program views were additionally evident through: positive feedback about the program and its objectives; evidence of knowledge and awareness of the importance of water safety and learning to swim; lesson affordability concerns.Practical implicationsSwim school and lesson availability, accessibility, and affordability can be addressed through clear engagement and communication with both the user and provider sides.Research contributionReasons for First Lap voucher non-redemption represent barriers to swimming lesson participation for preschool-aged children.OriginalityVoucher programs must consider the impacts of the broader socio-ecological context and ecosystem.