MANAGING EMERGENCIES: UTILISING HISTORICAL INSIGHTS FOR STRATEGIC ENHANCEMENT

In a constantly changing world, the ability to manage crises effectively determines the stability and resilience of organisations in the long term. It is especially significant in the context of global interconnectivity and rapid technological development, where crises can immediately impact various aspects of life. The research conducted focuses on three key aspects of crisis management. The first section examines the significance of combining strategic planning with the latest innovations, enabling organisations to anticipate and respond to potential crises flexibly and efficiently. The second section analyses gender diversity in leadership and its impact on crisis management. Gender-diverse leadership teams can offer a broader range of approaches and solutions, enabling a more balanced and comprehensive crisis resolution strategy. In the third section, we explore the role of social media as a tool for effective crisis management, highlighting its ability to provide rapid data collection and analysis, which is essential for timely responses to crises. The research findings reveal innovative strategies and approaches in crisis management that merge strategic planning with gender diversity and the latest communication technologies.