Effects of Perceived Values (Personal, Social, Economic) and Destination Attributes on Tourist Satisfaction: Moderating Role of Destination Product Knowledge

The objective of this study was to examine the various aspects of perceived value in tourism packages chosen by religious tourists and to assess the impact of these dimensions on tourist satisfaction. This study encompasses various dimensions of perceived value, namely perceived quality, price, emotional value, social value, physical attributes, and non-physical attributes. Additionally, the study also examined the moderating effect of destination product knowledge. In order to achieve the intended objective, data was gathered from a sample of 287 tourists visiting religious places. The data that was gathered was subjected to analysis using the Statistical Package for the Social Sciences (SPSS), employing techniques such as simple linear regression and moderation analysis. The results of the study indicated that the six dimensions of perceived value, previously mentioned, were significant predictors of tourist satisfaction with the chosen religious tourism package. Additionally, it was discovered that having a comprehensive understanding of the destination product played a crucial role in influencing the connection between emotional value and tourist satisfaction, as well as social value and tourist satisfaction. This study makes a significant scholarly contribution to the literature on tourism and hospitality by addressing the lack of comprehensive understanding regarding the multifaceted aspects of perceived value in the context of religious tourism, specifically focusing on Islamic religious tourism. Furthermore, researchers have also investigated the moderating effect of destination product knowledge, thereby making a valuable contribution to the existing body of knowledge.