The temporal dynamics of conscious and unconscious audio-visual semantic integration

We compared the time course of cross-modal semantic effects induced by both naturalistic sounds and spoken words on the processing of visual stimuli, whether visible or suppressed form awareness through continuous flash suppression. We found that, under visible conditions, spoken words elicited audio-visual semantic effects over longer time (-1000,-500,-250 ms SOAs) than naturalistic sounds (-500,-250 ms SOAs). Performance was generally better with auditory primes, but more so with congruent stimuli. Spoken words presented in advance (-1000,-500 ms) outperformed naturalistic sounds; the opposite was true for (near-)simultaneous presentations. Congruent spoken words demonstrated superior categorization performance compared to congruent naturalistic sounds. The audio-visual semantic congruency effect still occurred with suppressed visual stimuli, although without significant variations in the temporal patterns between auditory types. These findings indicate that: 1. Semantically congruent auditory input can enhance visual processing performance, even when the visual stimulus is imperceptible to conscious awareness. 2. The temporal dynamics is contingent on the auditory types only when the visual stimulus is visible. 3. Audiovisual semantic integration requires sufficient time for processing auditory information.