Our Image, Our Reflection: A Personal Image Analysis During the Covid-19 Pandemic

This paper aims to discuss the aspects that the personal image suffered in the period of the Covid-19 pandemic in Brazil, a situation that reached global proportions in the year 2020. The analysis seeks to identify the changes that the personal image had in this period and what was the impact that such situation led to experience in aesthetic interventions. The research sought to observe the influences that these people had in face of social isolation and how this situation altered their image and self-esteem. The research is exploratory in nature, based on data and bibliographic references. In this way, it was also observed how the digital media was a common factor for actions that impacted the image of a collective. The article addresses the phenomenon known as the Zoom effect, which became popular during the Covid-19 pandemic, which relates aesthetic interventions with the intensification of online experiences.