The Impact of Farmers' E-Commerce Adoption on Land Transfer: Evidence from Ten Provinces across China

Rural e-commerce is rapidly expanding in rural China, profoundly affecting the agricultural and rural development of China. This paper focuses on the impact of farmers' e-commerce adoption on land transfer, aiming to reveal the role of farmers' e-commerce adoption in promoting rural transformation. Based on the 2020 Comprehensive Survey of Rural Revitalization in China conducted by the Chinese Academy of Social Sciences, this study employs the method of least squares and propensity score matching to evaluate the impact of farmers' e-commerce adoption on land-transfer behaviors in China. The results indicate that farmers' e-commerce adoption promotes farmers' participation in land transfer, significantly facilitating farmers' land transfer in and increasing the area of land acquired. Additionally, farmers' e-commerce adoption also promotes the trend of standardization and contractualization in land transfer, significantly increasing the probability of farmers signing formal agreements, clarifying lease terms, and renting land to strangers when acquiring land. This study can provide some theoretical inputs for policies to promote the development of agricultural land markets in developing countries and for policy formulation to promote e-commerce development.