In this article, we discuss various public-facing scholarly activities we have engaged in and how these initiatives have reached large audiences to widely spread messages about language and linguistic equity and inclusion. We provide guidance for how to launch, coordinate, and carry out public outreach initiatives and community-engaged research, how to navigate potential pitfalls and position these efforts for success, and how to demonstrate the direct value and relevance of the work. We also offer strategies and advice for other linguists engaging in public outreach endeavors, especially with regard to connecting community-engaged work with teaching and research for maximal impact within the scholarly ecosystem. Community-engaged research and public-facing initiatives are best conceptualized and undertaken in comprehensive, intentional, informed by, and planned in ways that align with best practices in the literature and integrated into the scholarly enterprise. We assert that public-facing work is critical to the relevance and impact of linguistics and higher education. Most importantly, public-facing work that makes insights from research relevant to the public can help advance the broader goal of education for social impact and the public good.
