The future of marketing and communications in a digital era: data, analytics and narratives

被引：0

作者：

Dutt, Ashutosh ^{[1
]}

Kasilingam, Dharun ^{[2
]}

Angell, Rob ^{[3
]}

Singh, Jaywant ^{[3
]}

机构：

[1] MICA, Dept Digital Platform & Strategies, Ahmadabad, India

[2] IIM, Dept Mkt, Kozhikode, India

[3] Univ Southampton, Southampton Business Sch, Dept Digital & Data Driven Mkt, Southampton, England

来源：

JOURNAL OF STRATEGIC MARKETING | 2024年 / 32卷 / 08期

关键词：

Digital; data analytics; digital narratives; ICMC; 2022; MANAGEMENT;

D O I：

10.1080/0965254X.2024.2386002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：1435 / 1443

页数：9

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