The urban imaginary in urban collaborative planning. Netnographic analyze in the virtual environment

This paper analyzes the impact that the urban imaginary has on collaborative planning, from the social point of view of the actors involved in the neighborhood and how their characteristics are in the physical environment and the virtual environment, using Netnography as the main tool. It is proposed as a methodology to analyze the characteristics of the actors, the networks to be formed and the content in established social networks, as well as a comparison of these two environments. In the results and discussion, it is observed how the physical and virtual environments have great differences but at the same time they are complementary to each other. Likewise, physical and virtual networks are analyzed, and they provide us with data and behaviors between nodes and links that explain how the urban imaginary is generated from the point of view of the 3 worlds of Penrose, and how collaborative urban planning potentiates.