This article explores the impact of the shift towards neoliberalism on environmental management in post-1994 South Africa. The adoption of ecological modernisation as a policy strategy for sustainable development is examined, focusing on the reliance on market mechanisms. However, a lack of balance between the environment, society, and the economy is observed, as socio-economic and environmental concerns are often compromised for economic growth concerns. The resulting technocratic and bureaucratic approach to environmental governance is thus disconnected from the realities on the ground, indicating weak ecological modernisation. This study specifically assesses the implementation of ecological modernisation in waste management initiatives and emphasises the importance of policy implementation. The findings underscore the need for greater attention to policy imperatives to achieve a more effective, just and sustainable approach to waste management in South Africa.