This study reports the development of alginate based hybrid material (Alg/CuO-gC 3N 4) with copper oxide (CuO) and graphitic carbon nitride (gC 3N 4). The Alg/CuO-gC 3N 4 hydrogel bead was prepared by two step process is as follows: formation of CuO-gC 3N 4 by co-precipitation method and incorporation of CuO-gC 3N 4 in the calcium alginate (Alg) by ionotropic gelation method. The structural and morphological features of the Alg/CuO-gC 3N 4 was characterized using different techniques namely Fourier-transform infrared spectroscopy (FTIR), X-ray diffraction (XRD), Thermogravimetric analysis (TGA), UV Diffuse Reflectance spectroscopy (UV-DRS) and Scanning electron microscopy (SEM). The photocatalytic activity of the Alg/CuO-gC 3N 4 was extensively evaluated by degrading methylene blue (MB) under UV - vis and sunlight irradiation. The influence of various parameters like pollutant type, initial dye concentration, catalyst dosage, effect of pH, light intensity and reusability was investigated. The Alg/CuO-gC 3N 4 achieved a maximum degradation efficiency of 86.26 % and 85.15 % for MB at a dye concentration of 1 x 10- 5 M under UV - vis and sunlight irradiation respectively, within 60 min using 0.3 wt% of catalyst dosage. The Alg/CuO-gC 3N 4 exhibited excellent stability and reusability over multiple cycles. Additionally, the incorporation of CuO-gC 3N 4 in alginate facilitates in reducing the bandgap (2.54 to 2.28 eV) for efficient charge separation, further enhancing the overall photocatalytic activity.