Understanding consumers' continuance intention of social shopping and social media participation: The perspective of friends on social media

被引：9

作者：

Yu, Wen-Ju ^{[1
]}

Hung, Shin -Yuan ^{[1
]}

Yu, Annie Pei -, I ^{[2
]}

Hung, Yu -Li ^{[1
]}

机构：

[1] Natl Chung Cheng Univ, Dept Informat Management, 168,Sec 1,Univ Rd, Min Hsiung Township 62102, Chayi County, Taiwan

[2] Natl Chung Cheng Univ, Dept Business Adm, 168,Sec 1,Univ Rd, Min Hsiung Township 62102, Chiayi County, Taiwan

来源：

INFORMATION & MANAGEMENT | 2024年 / 61卷 / 04期

关键词：

Social commerce; Social media participation; Social shopping; Perceptions of friends' knowledge; Continuance intention; WORD-OF-MOUTH; NETWORKING SITES; MODERATING ROLE; E-COMMERCE; PARASOCIAL RELATIONSHIPS; ELECTRONIC COMMERCE; ONLINE; ACCEPTANCE; BEHAVIOR; EXPECTATION;

D O I：

10.1016/j.im.2023.103808

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This study used an extended version of the expectation confirmation model to explore how friendship factors, along with the three variables in the expectation confirmation model (i.e., confirmation, perceived usefulness, and satisfaction), affect social commerce continuance intention (i.e., social shopping and social media participation). The findings of an online survey of 373 respondents demonstrated the effects of friendship factors on the confirmation and perceived usefulness of social shopping and social media participation, and on users' continuance intention. The implications of these findings for academics and practitioners are discussed.

引用

页数：17

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